Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. All customers in the Two-Person Signature menu can now order four recipes per week.īlue Apron's mission is to make incredible home cooking accessible to everyone. Multiple boxes per week is currently available to approximately half of Blue Apron customers and is expected to be available, along with recipe customization, to all customers nationwide by the end of the year. In the past few months, Blue Apron has been testing these expanded offerings across multiple customer groups and plans to roll them out between now and December 2020. Built on the offering availability on the Four-Person Signature menu, this expansion of meals per week helps remove stress around menu preparation or added trips to the grocery store. Upgrades and specific ingredient swaps will be limited to one component per eligible recipe and only for the specified customized options offered by Blue Apron.īlue Apron customers on the Two-Person Signature menu can now enjoy a fourth night of fresh, chef-designed meals.
Customization options will include the ability to upgrade a protein for a more premium protein, replace a meat with a plant protein, swap a vegetable for a starch, or increase the portion size by adding more protein, carbs or vegetables. Soon, customers will have the ability to customize select recipes on the Two-Person and Four-Person Signature menus. The multiple box per week option applies to all Blue Apron meal plans and, where available, wine subscriptions.
With this new offering, Blue Apron home cooks can get two boxes per week, which allows them to select up to eight different recipes per week at staggered times, double recipes to serve up to eight people per meal on the Four-Person Signature menu, or balance out their cooking by getting a meal prep box for lunches and quick dinners alongside a Signature box for more elevated and premium meals. The ability to order multiple boxes per week allows increased flexibility in weekly menu planning for customers. "By offering additional meals per customer and recipe customization, Blue Apron is making it easier to fit into more people's lifestyles." "Our customers told us they want more ways to bring Blue Apron into their kitchen," said Linda Findley Kozlowski, Blue Apron's President and Chief Executive Officer.
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